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This Christmas, B&Q is motivating consumers to decorate their home in a way that’s bigger, better and more fun than ever before. A continuation of the ‘Unleash’ series, created by WCRS, this campaign depicts everyday heroes whose clothes suddenly fly off to reveal an orange apron as they strike the now famous B&Q pose aloft an orange bucket, whenever I’ve Got The Power kicks in.

MADEIT CREDITS

Annual 2015 JudgeAdvertising Project featured: on 20th November 2014

Unleash Christmas

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