About me

As a highly motivated, passionate and creative individual, I have gained wide industry experience and built

a varied body of work across both print and digital platforms over the past 7+ years.

I am always conscious of my role to utilize aesthetics to bridge the gap between a brand and its audience. From identity systems to online presence, my goal is to always create a unique and memorable experience.

From concept to delivery I love to be involved in all stages of the creative process. Working collaboratively with a team or individually I am always confident in my ability to create, present and execute final artwork.

Having spent the past 9 months contracting in Melbourne I've had the opportunity to design for David Jones, the largest department store in Australia. I am currently working as an Art Director for L'Oréal Australia where I have had the chance to work on Luxury brands such as Lancome and with external clients including Sephora.

Back in the UK, I was the Graphic Design Manager for Animal Clothing. With strong leadership skills and a passion for design, I quickly progressed to this senior position where I gained experience in managing all aspects of a graphic design team and its creative direction, overseeing the flow of jobs through the marketing department across a range of channels from E-commerce to retail, ensuring all deadlines were met. As well as leading creative I was very much a hands-on designer taking projects all the way from conceptional development to finished print or web build ready artwork.

A big part of my role was to create the look and feel for each season, to establish cohesive branding across all platforms. From storyboarding to final shoot I was responsible for the creative direction for seasonal campaigns, leading a team of 10+ out on location or in the studio, including directing photographers/videographers, stylists, makeup artists, and models.