ABOUT

We worked together to define the two distinct sides of the product and brand offering; fun and education. It was important that these were encapsulated within the packaging along with the right message.

We developed structures that would really promote the feeling of a kit. The flap on the front of the larger packs was inspired by the old Lego kits we used to play with as kids. We wanted to show people all the cool stuff you get in each kit and secondly what all those components could become with a bit of imagination.