R/GA London London

ABOUT

There are 2.2 billion blind and visually impaired people in the world, many of whom find it challenging to access even basic news stories online via assistive technologies. To prove that inclusive design can enhance a publisher’s storytelling, we collaborated with the RNIB, Google and The Guardian to create ‘Auditorial’—a new approach to online editorial that combines advanced accessibility controls with written articles, visuals, voices and rich spatial audio.

AWARDS

Cannes Lions

MADEIT CREDITS

Project featured: on 12th November 2022

Auditorial

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