ABOUT

Leading paper merchants Antalis briefed us to design a direct mailer to promote the Arjowiggins paper range and get graphic designers to stop treating paper as a mere afterthough in the design process. Agencies are bombarded with direct mail pieces. A flood of desk drops means that even exceptional pieces eventually get lost.
We used what all designers start their day with as our messaging vehicle, a cup of coffee. We created a set of 25 paper coffee cups and highlighted each paper’s unique characteristics by turning them into different cup personalities. The range served as a daily reminder to Start the Day with Paper, putting paper – quite literally, back on creatives’ lips.