ABOUT

Challenge:
With the recent emergence of next-generation virtual reality technology, via the Oculus Rift developer kits, Mountain Dew and Firstborn were inspired to create a one-of-a-kind VR experience for fans that are passionate about action sports.

Solution:
Through a combination of 360° 3D video and binaural audio, the Dew VR Skate Experience allows users to feel like they’re part of the Dew Skate Team, riding at some of the most iconic spots in Las Vegas—the landmark Vegas welcome sign, Caesars Palace and historic Fremont Street.

To pioneer a truly immersive experience, our development process ranged from 3D printing camera rig prototypes, to designing proprietary software for use with the Oculus Rift DK2 unit, to collaborating with world-class sound partner, Antfood, to optimize the audio component.

Results:
The Dew Tour stops in Brooklyn and Breckenridge were the perfect places to offer fans this revolutionary and immersive way to engage with the brand. Across two cities and four days, over 1,200 fans lined up to “skate” alongside the Dew Skate Team, and countless participants shared a memento of the experience—a split screen video capture—to their social networks.