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The Booking Traveller Review Awards provide an opportunity for Booking to thank their highly-reviewed partners for their hard work, acknowledging how much effort goes into providing outstanding traveller experiences. Winning partners are presented with a personalised award kit which highlights their achievement and allows them to showcase their accomplishment in any way they choose.

Now in its 12th year, the Booking Traveller Review Awards targets all of Booking's travel providers with high review scores across 221 countries, including accommodation partners, car rental providers, and airport taxi suppliers - essentially, all of the businesses, big and small, that do their part to make an exceptional experience for every traveller.

This is a campaign that embraces the vast diversity of what it can mean to be a TRA winner. With different skills and personalities, every staff member has a unique way of going above and beyond for their guests - and these idiosyncrasies make their teams stronger. The ‘Hall of Fame’ brings together these diverse individuals, allowing each one to champion the special characteristic that makes them a TRA winner while inviting our audience to step up and take their place among them.

The campaign was spearheaded by a hero film and three spotlight film and an animated explainer video, all translated across 9 languages. It  also included email banners, social posts, a dedicated landing page design, and web banners - all translated across 31 languages. These were distributed across three campaign phases (Teaser, Launch and Care) through paid and organic social channels, the Booking website, the online Partner Hub, and email comms.

The campaign celebrated a record 1.48 million winning partners across 221 countries, achieving Booking's highest ever partner satisfaction score at 93.2%. Award kit downloads increased by 65% compared to last year’s campaign, and the suite of films gained over 470k views. Editorial content amassed over 100k views, a 437% increase on last year. Overall, this year’s Traveller Review Awards campaign was their most successful ever.