ABOUT

Somersby set out to reshape consumer perceptions by refreshing its global social media approach. Swapping product catalog wallpaper imagery that just mirrored drinking occasions for engaging, resonant and fresh social-first entertainment.

We created three entertaining social series formats. All simple enough to cut through the feed but distinctive enough to build long-term brand equity. They’re designed to entertain, ride the algorithm, and attract fresh audiences – through playful, brand-building silliness.

This is not a one-off campaign that wears out; it’s a social playground that keeps Somersby relevant, shareable, reactive, loved and can wear in and grow over time.

Everything plays into Somersby's new brand positioning as a carefree counter to the bullshit of modern adult life – take #TimeOutFromTheBullshit.