ABOUT

Unforgettable is a unique market-place for dementia products and services.  Its aim is to improve the lives of those living with memory loss and dementia by bringing together specialised products, advice and a supportive community.

Unforgettable needed a strong visual identity to launch it into this uncharted territory and to communicate clearly and easily to its audience. We focused our design solution around the hexagon shape and clean, simple typography, combining a pastel colour palette and bespoke illustration to help users, sufferers and careers navigate the website easily.

We made sure the designs worked seamlessly across all collateral from the website to packaging. A full comprehensive brand guidelines was produced and distributed to 3rd parties.