About me

I get a buzz from connecting great brands with the right customers through the creation of awesome content. My passion lies in wordsmithing copy that enhances brand awareness, increases audience engagement, and ultimately drives more customer spend.

At the moment you'll find me working with some amazing tech companies. In the last few years I've written several award-winning Microsoft Inspire Partner of the Year Awards entries. And over the last 15 years I've partnered with some incredible brands, from global eCommerce giants to most recently, an exciting new Berlin startup about to shake up the fintech market.

I feel very lucky to be able to shout about solutions that have the potential to drive real transformational change. I do this in a way that connects, and sounds human. My experience has covered a huge variety of sectors from travel to fintech, healthcare to education. Content specialities include:

- Whitepapers

- iPDFs

- Infographics

- Case studies

- Award entries

- Battlecards

- Value propositions

- Blogs

- Sales decks

- Landing pages

- Newsletters

- Social content

Alongside writing I have a passion for photography, capturing journalistic style images that evoke emotion and tell a story. I feel privileged to have travelled the world for various projects, and to have helped some fantastic organisations bring their own story to life - including some life-changing charities. Seeing my work published on huge posters across the London Underground has been one of my many highlights so far.