About me

I'm a senior creative, conceptual art director and strategic thinker with a passion for ideas, design and craft. 
I have extensive experience in creating stand-out and memorable consumer lead activation, integrated, experiential and promotional campaigns.



In particular, I have an in-depth knowledge and understanding of the alcohol, beauty, feminine health and sporting event sectors. This includes my work on a wide range of brands across the portfolios of Heineken, NIVEA, SCA Hygiene, as well as the AELTC Wimbledon.



I am fully integrated in my approach and thrive on finding ideas that allow brands and consumers to connect in exciting and meaningful ways. I work as part of a creative team or am happy to work solo on briefs.

In my role as Head of Art (Space), I have been instrumental in overall campaign art direction and look & feel. I am experienced in the creation of campaign imagery, commissioning and art directing photography and illustration, as well as design direction.