ABOUT

Merging graphics and illustration, 'The Finer Diner' pop-up plant-based diner aimed to educate students about the benefits of conscious eating, in a way that was inviting and relatable.

Working with the creative team at Sense Marketing, I designed two stands that would later become ‘The Finer Diner'. As a campaign that was created to encourage students to explore plant-based foods and help them make the connection between what they put on their plates and its impact on the planet, it was important that the art direction and design was done in a way that would appeal to this young audience.
A conscious decision was made to use a dark backdrop with bright pops of colour, distancing itself from a typical educational food stand appearance, and placing it in a more contemporary setting. WWF strictly oppose anything which can not be classified as ec0-friendly, and with this additional factor to consider, I spent time planning the mechanics of an interative educational wall which was entirely manual rather than digital. Eco-friendly ink was used to print the illustrative backdrop and real herbs and plants were used in parts of the stand to reinforce the role that plants play in the environment and the wealth of them available. Additional media material and print collateral was designed to support the campaign, and was used across a number of platforms inside the universities and on social media.