ABOUT
Continuing as supporters of the Taronga Foundation, we were asked to come up with a brand for annual fundraiser, Zoofari. This year's cause was Sun Bears, who are threatened in the wild by habitat loss and commercial hunting.
Legend has it that the bib-shaped patch on the Sun Bear's chest is a symbol for a rising sun. We named the event Spirit of the Sun and created an intricate, gold-foiled illustration stamped onto smooth black card – a sun literally shining through the bear to display it's distinctive markings. The radiant motif was used throughout the event, printed on invitations, programs and décor.
The event raised over $383,000 and will contribute to continued protection of Indonesia’s endangered forests and wildlife while creating opportunities for local communities to live alongside wildlife.