ABOUT

Urban Space Men are masters of their craft and pride themselves on delivering the highest quality of work and flawless level of detail.

When viewing their work on-site, the curved internal corners of the plasterwork stood out and gave each project a soft and striking finish. Figgydoo created a logomark that is a play on the 'This Way Up' icon as well as a reference to a spacecraft launch. A palette of muted burnt orange and dark grey give the identity a distinctive warmth. The logotype is set in Kapra, a unique sans serif with beautifully rounded corners designed by Błażej Ostoja Lniski's Typeforge Studio.