Contra London

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XLP required a short film that would help raise financial support for the work they are doing to tackle knife crime. The film was shown at an XLP event, ‘Tackling Britain’s Knife Crime’, and hosted on the XLP website and online platforms.

‘The cure for this disease is a culture of strong and positive relationships that encourage confidence and security.’

‘A hopeful person doesn’t join a gang [...] To see significant change [...] we need to be committed to the long haul, which means investing in relationships with young people.’

Patrick Regan OBE Executive President XLP

Our film not only highlights the ‘disease’ that is knife crime but also offers up a realistic and effective solution from XLP: building strong and positive relationships with young people.

We developed a script that does both of these things: the visuals leading the viewer to consider the frightening violence and horrific consequences of knife crime. Simultaneously, a scripted voiceover brought to life the advice, support, and hope that can be given to a young person by a professional mentor.

The role of a mentor is critical which is why we have placed the XLP mentor at the centre of the narrative as a committed voice of hope and reason.

The viewer will witness exactly where their money is going… into people who never give up, people who refuse to accept that this ‘disease’ has infected a ‘lost generation’.

It is our belief that an emotional response to this film will lead to action: financial donations towards the current and crucial work of XLP.

MADEIT CREDITS

Project featured: on 16th April 2018

XLP Knife Crime

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