ABOUT

This project comes after a 3 year period in which this brand has grown organically from a small gathering of like-minded people exploring electronic music in unique spaces into a brand, recognised across the country for its creative and immersive approach to after hour events.

I was tasked with creating a new visual identity inspired by and rooted in the ethos of the brand, at a pivotal moment in the timeline of their beloved project.

Through the use of black and white, macro photography I’ve built surreal and immersive environments, each of which, when studied closely contain the new Social Underground logo mark in some form.

Role:

Photography . Design . Retouching . Art Direction . Branding
Visual Identity and Art