About me

I am a strategic creative, I believe successful design communicates the core ideals of the brand it is created to represent. Through my experience working in fast paced studio environments, not only designing but also leading client presentations and mentoring design teams, I have developed a very efficient and organised approach to the design process.

My motivation comes from the knowledge that design, however large or small the project, can have a positive impact on people's lives. Team culture is also very important to me, I champion dynamic and collaborative ways working with the belief that the best ideas are conceived away from the Mac. At Interbrand I ran a series of creative outings that included trips to exhibitions, talks and creative workshops with external design practitioners. My efficient approach to the design process and dynamic view of team culture has helped me to develop effective design solutions, and be an essential member of the creative teams I have been a part of.