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JWT London has created a charming campaign for the launch of OXO’s Herbs & More. The seasoning pots have been created to add delicate flavours to meals.

Modern consumers have changed the rules of home cooking and are looking for simple and clever ways to transform their everyday meals. And the creative aims to highlight how powerful ‘the Magic Touch’ of OXO’s Herbs and More is.

JWT London in collaboration with BAFTA award-winning animator PES, has created three new stop motion animations, which show inanimate objects being transformed into mouth-watering meals.

David Masterman, Creative Director at JWT London said: “The more of these we make, the more fun they are. Hopefully it shows.”

Helen Touchais, flavourings & seasonings category marketing director at Premier Foods added: “There is something deeply enchanting about the campaign and I know it will strongly resonate with consumers, so I’m really excited about sharing these new films.”