ABOUT

Pemberton & Whitefoord (P&W) International Design Consultants worked on branding a new range of Tesco precooked convenience meats. The brief was to to create a traditional range with a slight modern twist – The main challenge was to include a window showing the actual product which P&W incorporated with photography to show how the product could be transformed into a mouthwatering recipe suggestion. Vibrant colour typography juxtaposed against the more natural traditional wood background created shelf impact and a more contemporary feel.