ABOUT

P&W created a collection of animals with the concept that the tissues, when dispensed, interacted with the box – the water blowing from the elephant’s trunk or the tuft growing from the penguin’s crown. Combining with bright, simple stylistic illustrations and definitive colour palettes, this all resulted in a unique look with strong shelf standout in a crowded marketplace.
P&W utilised the double skin on the physical packaging to allow the introduction of flaps on the side of the packs, we developed these to bring to life the animal characters when opened and in the home – this sets them apart from other tissues available on the market and adds a little fun aspect to an otherwise commodity product.