About us

Right Formula are a full service marketing and activation agency dedicated to the business of Formula One and primarily work with brands engaged in the sport to enhance and drive their sponsorship programmes to deliver greater returns. Collectively our key personnel have more than 60 years of experience operating within the Formula One commercial environment, acquired whilst working for a variety of Formula One Teams and managing their diverse portfolio of Partners.

Our expertise is centred around our ability to develop and implement tailor-made solutions to effectively ensure that brands achieve their sponsorship objectives on local, regional and global levels. Whether looking for expert industry advice when investigating the right property, delivering a one off event, or seeking relevant professionals to advise and execute your sponsorship plan, Right Formula can assist and add value to your business by creating an effective programme that consistently meets your needs.