Alessandra Paglialonga
Senior Art Director (freelance)
ABOUT
CLEAN AIR YEAH!
We were tasked with helping Great Ormond Street to improve the air quality around their hospital.
Many of their patients suffer from lung and heart conditions, so clean air is a must.
We wanted to reduce the number of idling vehicles by 80% and ensure 80% of patient/visitor journeys between London rail stations and the hospital used zero or low emission modes of transport. We worked with the patients to create a bright and colourful way to get our message across…
AWARDS
Best air quality campaign 2015
MADEIT CREDITS
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Great Ormond Street HospitalClient
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Alessandra PaglialongaArt Director - Creative Director - Designer