ABOUT

Jabra was gearing up for its Q2 campaign to promote Jabra Elite 8 Active and Elite 10 earbud range.

The team wanted something big, bold and provocative to open up doors to audiences who haven't paid enough attention to the brand before, while retaining elements of the Jabra look and feel.

Our creative approach was based around treating your day with a kick-ass attitude, whether you’re striving for a personal best or racing to meet a deadline. The campaign #YourSoundToKickAss was born.