ABOUT

High inside OMA's Galleria building in Seoul is

SAMSUNG INFINITY

This is the ultimate SAMSUNG experience.

Spread over four levels and 4,000 M2 it includes and expresses everything that SAMSUNG makes and imagines. These are systems and products rarely seen outside Korea from (Super) Smart phones to Electric cars, Kitchens to personal environmental control, Education technology to Immersive cinema, photography and digital fashion.

At the heart of the experience is the INFINITY Tower.

As JHP CEO Steve Collis says…

‘We designed it... but emotionally we are still coming to terms with what we have created.’

One customer said it was like something out of the science fiction series DEVS…

'I recall going in but then walking immediately out again only to look at my watch and find that two hours had passed. I felt elated, entranced and in something of a state of ecstasy, but I could remember nothing'

Another said that everything had changed and she would never look at the world in the same way again.

'You think it will eventually stop but it goes on and on, who knows how far or where or even when...

About Samsung

Samsung, South Korean company that is one of the world’s largest producers of electronic devices. Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems. It has become one of the most-recognizable names in technology and produces about a fifth of South Korea’s total exports.