Ashley Greaves
Freelance Creative Designer
ABOUT
Canvas is Arts Council England’s new digital video initiative. Launched in October 2015, it aims to bring new audiences into all artforms with regular video designed for digital platforms like YouTube, Facebook, Twitter and Instagram, and I was tasked with creating new ideas to bring the audience in. and we recreated the way thumbnails were designed and also introduced different themed weeks to draw and entice different audiences, all under the Arts umbrella