ABOUT
"Historically, the Renault Clio has been known for the strong storytelling in its advertising, particularly the lighthearted tale of Papa and Nicole, which ran over a series of ads in the 1990s. For this new campaign, Publicis.Poke wanted to return to this narrative approach, but through a contemporary love story.
Set to a new, melancholic version of Oasis’ song Wonderwall, the ad tells the tale of two girls who meet on a French exchange at school and remain friends, before later falling in love and raising a family together. In the backdrop, the ad traces 30 years of the Clio via different versions of the car."
AWARDS
Creative Circle Award - Gold
Creative Circle Award - Silver
MADEIT CREDITS
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Renault UKClient
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Abby FoxAccount Director -
Academy FilmsProduction Company -
Calvin LyonStrategist -
Colin HicksonAgency Producer -
Dulcie KellettProduction Company Producer -
Frederic PlanchonFilm Director -
Luis AlmauSound Engineer/Designer -
Parv ThindSound Engineer/Designer -
Publicis•PokeAgency -
Rob ButcherCreative -
Sam Rice-EdwardsEditor -
Simon CooperProduction Company Producer -
SoundtreeSound Company -
Stephane FontaineD.O.P -
Stuart PondBusiness Director -
Tom GenowerCreative -
Wave StudiosSound Company -
MPCPost Production Agency -
Creative Circle, Creative Foundation & The UK Creative Festival -
The Assembly RoomsEditing House -
Joss HaynesProducer -
Dave MonkExecutive Creative Director -
Luke CoxOther -
Colin ByrneCreative Director