ABOUT
"Burger King were launching their messiest burgers ever, the Gourmet Kings. To get customers dripping with excitement, and to save them from accidentally wearing the burger, we thought, what if they were wearing it in the first place?
Introducing The Fall Collection. Exclusive shirts designed to hide spillages from the Gourmet Kings, because the pattern is composed of the same ingredients. So any falling burger mess blends right in.
We collabed with Yeezy designer Katie Eary to create the world’s first burger camo, so customers eating in it could literally drip with sophistication."
AWARDS
Creative Circle Award - Bronze
Creative Circle Award - Silver
MADEIT CREDITS
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Burger King UKClient
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Aine DonovanHead of Art Production -
Beth MechemAssistant Producer -
Callum PriorCreatives -
David WhiteSenior Account Director -
Felipe GuimarãesCreative Director -
Helen RhodesExecutive Creative Director -
Jab BorgstromChief Creative Officer -
James DevonportEditor -
Josh BaileyInteractive Designer -
Katie EaryPrint Designer -
Laura Casado CisaStrategist -
Laura HuberAccount Manager -
Marc RaysonCreatives -
Nigel PullumArtworker -
Zimini FonghoAccount Executive -
BBH LondonAdvertising Agency -
Creative Circle, Creative Foundation & The UK Creative Festival -
Saskia JonesStrategy Director