ABOUT
Dubai Presents is a tourism campaign that shows off the diversity of offerings that visitors can enjoy in Dubai. It positions Dubai not just as a holiday destination but as an entertainment destination by using Hollywood-style trailers and posters designed around popular film genres, from spy movies to rom coms. Each film drives people to a Netflix-inspired hub where they can choose their holiday genre and book it. Using movie genres as a platform meant the campaign went beyond advertising, and shared organically via word of mouth.
AWARDS
Creative Circle Award - Silver
MADEIT CREDITS
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Dubai’s Department of Economy and TourismClient
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750mphMix & Sound Design -
Ally BurnettVFX Artist -
Ben CaulfieldBusiness Lead -
Bryony DellowAgency Production Director -
Craig AinsleyCreative Director -
Craig GillespieAccount Director -
Danielle BedinStrategist -
Dayoung YunCreative Director -
Duotone Audio GroupMusic -
Emma HughesPost Production Coordinator -
Giovanni LobatoMusic Producer -
Hani Al YousifVFX Artist -
Hannah MackenzieStrategy Director -
Jake AshwellSound Engineer -
Marcelo DuarteCreative -
Martha DaviesFilm Producer -
Mel EckersleyStrategist -
Michelle UrraIllustrator -
Mike BovilSound Engineer -
Mike Mercer-BrownDesigner -
MJZ Los AngelesProduction Company -
Mother LondonAdvertising Agency -
Nic AkinnibosunAgency Producer -
Nick GilbergEditor -
Nicolas KarakatsanisDirector of Photography -
Oli KozlikAgency Producer -
Peter NashelComposer -
Publicis MediaMedia Agency -
Rita El HachemExecutive Producer -
Ross HopmanExecutive Music Producer -
Rueben LlusiaVFX Artist -
Ryan KnowlesVFX Supervisor -
Sam AshwellSound Engineer -
Sam Rendle-ShortAgency Producer -
Shane ReidEditor -
StokedProduction Company -
Tom JoyceSound Engineer -
Vairi MacLennonDigital Strategy Director -
Warren KeeysRetoucher -
Tom WongPR Strategist -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
Danny FisherRetoucher -
Electric Theatre CollectivePost Production Agency -
Bertie GulliverProducer -
Sarah CruxFlame Artist -
D&AD -
Jon PurtonProducer -
Jeff SmithSound Designer