ABOUT
The "Believe in me" integrated campaign champions children and the incredible things they can achieve with the right support.
The work is led by a 60-second TV ad produced by FCB Inferno which ran from September until November. Other activity included online, DOOH, video-on-demand, cinema and print.
Lorde supplies the soundtrack with her rendition of Tears for Fears' Everybody Wants to Rule the World.
MADEIT CREDITS
-
BarnardosClient
-
Josh CampbellSound Engineer/Designer -
Anthony MooreSound Engineer/Designer -
Ben EdwardsExecutive Creative Director -
Charlie CoombesAgency Producer -
Chelsey RedshawCreative -
Emma ButterworthProduction Company Producer -
Guy HobbsExecutive Creative Director -
James RosenEditor -
Phil BollandSound Engineer/Designer -
Rogue FilmsProduction Company -
Sam BrownFilm Director -
The MillPost Production Agency -
JayshreeCreative -
Livvy AdjeiDigital Project Manager -
Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -
FCB LondonAdvertising Agency -
Factory Studios LtdSound Company -
Final CutEditing House
