ABOUT

We were approached by shopping outlets Gloucester Quays Outlet and Lowry Outlet to create a B2B brochure which would excite potential brands encouraging them to let space in each of the centres. The vision was to change peoples perceptions of outlet shopping by visualising a combination of strong retail, exciting leisure and entertainment content.

The idea was to select product from each of these outlets and create four different personalities that would resonate with potential clients whilst also showing the diversity of the outlet offering. I helped with the propping, art directed photographers, worked with retouchers and led the creative direction. The final images were then used to form the hero spreads of the brochure which I then went on to design.