Rick Creative director and home gardener

ABOUT

I like wine. Okay, I love wine.
So, I've been transporting wine to our weekend home for sometime now. Each time buying and hauling bottles of wine ($$$) for dinner and to share with friends. But at home I drink Jug Wine and began thinking, Hmm, what if....? So, I sort of clean out used bottles of wine, got a funnel and began pouring my Jug wine into them. Then I pushed it even further. These used bottles with Jug wine need labels. I designed a series of labels that said, Hey this is cheap stuff and it comes from a jug! Amazing how wine is judge by how the packaging looks. Actually, everything is: cars, people, food and yes, books. It's called branding.
"Wow! This is terrific wine, what is it?"
The bottle was looked at and laughs came about:
"I never heard of "Cheap Ass White Wine" wine before. Who would come up with something like this?"
Eh....well.....Um.... changing the subject. Hey! It Looks like it's gonna rain again.
More wine?

MADEIT CREDITS

Cheap Wine & the Art of Disclosure

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