ABOUT

With a maker’s mindset, the design studio channels Mexico city’s vibrant rótulo culture.

In an era where celebrity-backed tequilas dominate with glossy, indistinct branding, JDO set out to bring soul back to the shelf. The global independent design studio has unveiled a bold redesign for Altos Tequila that celebrates the artistry of Mexico’s local makers through vibrant, rótulo-inspired visuals, dynamic packaging, and a design system that pulses with cultural authenticity.