About me

I'm a digital marketing and social media specialist with over 10 years of experience helping brands find their voice, connect with their audience and make an impact online.

My experience spans fashion, beauty, hospitality, retail and lifestyle, working with established names including Fortnum & Mason, Selfridges and 45 Jermyn St., alongside independent businesses and ambitious growing brands.

I work across social strategy, content, copywriting, digital campaigns and paid social, combining strategic thinking with a hands-on approach to bring ideas to life. I'm interested in more than simply filling a content calendar; I want to understand what makes a brand interesting, who it needs to reach and what we want people to take away from it.

I'm naturally curious, commercially minded and probably a little too interested in why some content works while other content disappears into the feed without a trace. My approach is straightforward: understand the brand, find the opportunity and create work that gives people a reason to care.

Skills

Account Management, Brand Management, CMS, Communications, Consultancy, Content, Content Management, Copywriting, CRM, Digital Marketing, Email Marketing, Marketing, Paid Social, PR, Presentation, Public Relations, SEO, Social Media, Writing

Sector Experience

Arts, Beauty, Digital (SEO, PPC, SEM...), E-Commerce, Fashion, Food & Beverages, Marketing, Personal Care, Point of Sale, PR, Restaurant / Café, Retail, Social Network / Community, Travel & Leisure

Clients

45 Jermyn St., EverySkin, Fortnum and Mason, London on the Inside, March London, Pêche Skin Clinic, Selfridges, Sonny Stores, The Diamond Jubilee Tea Salon