ABOUT

EcuTek design and produce comprehensive ECU tuning, programming and diagnostics software. They approached Junction Eleven to launch their BMW Tuning Suite to car owners’ and dealers alike.

For the launch, we shot a teaser film and a series of photographed stills over the course of a two-day shoot.

The film combined a series of exterior and interior shots with dramatic sound design and infographics.

Shot entirely in a black studio using a branded BMW M235i, we created a high-end, moody aesthetic. The edit then incorporated motion graphics that picked out key product features to emphasise the technical aspects of the product and production.

The accompanying photographs are still embargoed ahead of a Las Vegas show launch later this month. You can however take a sneak peek at some of the behind-the-scenes shots from the shoot.