ABOUT

Original Source is a range of shower gels, shampoos and conditioners launched to the market with a proposition focused on vitality, and with a claim of using the largest volume of essential oils in their product.

The brands' early success prompted retailers to launch competitive own label brands using the same 'off the shelf' packaging, eroding the brands performance and unique appearance.

Alloy worked with the advertising agency BDH, and branding agency The Chase to develop a more defensible brand, supported by memorable advertising and an 'ownable' pack format.