ABOUT

Fully responsive website design for Spikes, which is the edgy and innovative athletics magazine and website that celebrates the new heroes of athletics powered by the IAAF.

The aim of the website is to raise awareness of the sport and recognition of the athletes by encouraging discussion through challenging features and profiles. The website complements the magazine and includes different features, videos of world records, descriptions of the main disciplines within the sport and profiles of the heroes of the sport.

I also designed the Spikes China, a Chinese language platform in preparation for the World Championships. The web page is supported by hosts of Chinese social media platforms such as Sina Weibo and Tencent Weibo – which look like hybrids of Twitter and Facebook, and WeChat, which has 300 million users and is more like WhatsApp with bits of Twitter and, oddly, Tinder.