ABOUT

For this project the process started with a thorough user journey exploration of the existing competitor models available on the GOV.UK site. The currently available competing models, from the likes of Post Office and Verizon, all follow a very similar flow. After a range of relatively minor UX improvements had been identified, I designed screen for-screen-flat designs, liaising with the brand and developer partners on the project.
A cross-device flexible progress indicator, generous 44 pixel depth touch-points and clear sign-posting of ‘save and return’ functionality were all warmly received by the client at first iteration. Key screens were selected to be specifically worked up to mobile view flats, as handheld devices were identified as critical to conversion goals.