ABOUT

Brief
In the growing pre-mixed can category, stand out is key. We are looking to develop a fresh, bold and elegant identity for our slimline tonic range.

Solution
The first challenge was to keep the Smirnoff shield central and uncluttered, strengthening the brand on shelf. Next was to develop the range into an ownable identity that would be distinct from the competition. The resulting typography and use of colour gives a modern, powerful and simple feel.

This project was a concept only.