ABOUT

The brief
A complete re-branding of the formerly named Hare’s Moor products.
The brand was poised to take the next step in its development and grow from being a small range of DIY curry kits sold exclusively online, to a nationally distributed retail brand with an expanding range of products.

The solution
The first step was to establish the brand essence through a number of collaborative workshops with owners Sally & Stef.

We then set about capturing their knowledge and passion in a name and identity that tells their story, whilst communicating expertise in great-tasting home cooked food.

Everything from copywriting, photography to the physical packaging is about authenticity, freshness and brilliant
tasting food.

We delivered
Name creation, logo, brand strategy, packaging, off-pack and website design.

Result
Launched in April 2015, the products can now be found in Co-op and on Ocado.