ABOUT

Bauer Media came to v3 looking for a brand to supercharge their new platform, which for the first time ever would bring together all of their impressive audio brands in one place: Kiss to Kerrang, Magic to Absolute, and some of the biggest personalities in radio.

We pushed them to imagine something bigger than just another audio aggregator app, and instead a totally new category: New Radio. A human-powered listening experience that uses emerging technology to take what people have always loved about radio — its ability to make us feel closer to the world outside — and make it even better.