ABOUT

What client want?
Book images for Deloitte GAAP and iGAAP manuals - 10 in one theme for 10 titles
A4 Brochures to promote the books.

Background:
Describe the intended audience: Serious

Inspiration:
Each year Croner-i publish a series of GAAP manuals on behalf of Deloitte. These manuals are authoritative and trusted guides to financial reporting requirements. Practical, and illustrated with examples throughout, they provide a complete and comprehensive reference source for reporting under FRS and IFRSs.
Written by Deloitte’s technical experts and designed for both businesses and professional advisers, the manuals provide the most detailed and up-to-date guidance available, enabling the preparation or auditing of financial statements with confidence.
The 2019 manuals cover all legal, regulatory and financial reporting requirements extant at 1 September 2018.

Branding:
The books are jointly branded Deloitte and Croner-i where Croner-i is the partner brand. The design of the covers should reflect and adhere to Deloitte brand guidelines

Deloitte brand purpose:
To make an impact that matters.
Serve our clients with quality and distinction Making a measurable and attributable impact
Inspire our people to deliver value Mentoring and developing future leaders and colleagues
Contribute to society Building confidence and trust, upholding integrity, supporting that community
Lead the profession Challenging ourselves to deliver innovative ideas that reflect our unique capabilities.
Deloitte brand aspiration: To be the undisputed global leader in professional services
Deloitte brand personality:
Confident: Expressing a single-minded point of view with impact, clarity, and conviction
Clear: Simple, focused and uncluttered in style
Human: Making an emotive connection to our audiences, and always getting to the heart of what matters
Deloitte brand imagery:
Deloitte imagery has two distinct styles—primary (circular motif) and secondary (full bleed).
The primary imagery style makes prominent use of a circular motif as a distinctive asset derived from the Deloitte Green Dot. Images are confident and compelling with the flexibility of style and visual expression. There is a flexibility of style and expression within the circular imagery, and images may be created through:
• Photography
• Illustration
• Infographics
• Typography
• Iconography
Images can be abstract and conceptual or human and emotive, depending on the message and the audience. They should always be clear and confident. The only real restrictions are that objects are naturally circular and that backgrounds are either black or white.
Each cover image must have a complimentary headline (see guidelines).
Design Direction
The background of these books should be white.
Please develop at least 3 design directions for the 12 titles that reflect the primary image style. These directions should be:
1) Kaleidoscope images either as photographic or illustration executions
2) Microscope/Telescope – bringing distant nearer /making smaller large within the circular aperture
3) An alternative that reflects the brand and purpose of the manuals

Additional Considerations
There will be a multi-channel marketing and sales campaign that will also use the cover styling.

Copy/content?
The tag line for books is: In focus

Last 5 images are ideas before the final product.