ABOUT

Absolut is famous for its long history of iconic advertising, and its artistic partnerships with some of the most daring creatives of the last four decades. The Absolut Creative Competition is a new initiative established to help find the next generation of bold artistic voices from across the world. Creatives are challenged to share their vision of a better tomorrow through an artwork that brings to life one of Absolut’s five brand beliefs. The global winner will have their work displayed on a globally iconic OOH site (i.e. Piccadilly Circus), receive a €20 000 cash price, and be invited to the global announcement event in May 2019.

On April 17, 2019, took place the Greek final for the Absolut Creative Competition.
19 countries. 7.500 participations. 695 participations from Greece!
And among the 50 finalists of the Greek final, there it is my proposal!
Inspired by ABSOLUT values: Brands should act in a sustainable and transparent way.
Recycling and use of raw materials in accordance with the Forest Stewardship Council (FSC)

Each finalist received its work placed on an official Absolut box (vodka included