About us

We create compelling content and expert outreach strategies that bridge the gap between bloggers, traditional media and online community influencers. At Don’t Believe The Hype we offer a unique, thought provoking and cost effective way of storytelling that really gets you noticed by the people that matter to you.

After nearly three decades spent successfully delivering reactive PR, industry-specific editorial and strategic digital marketing campaigns for some of the biggest kids on the block, we understand how to fuse the best of editorial, PR, social media and search to make a tangible difference to your bottomline.

We craft the best people, the freshest ideas and the latest technology together to bring to life kick-ass content and thought-provoking creative to make visually compelling and newsworthy stories that can be shared across, mobile, PR, search and video channels.