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A hilarious globe-trotting journey to promote Three's unique roaming offering.

Never Settle! is part of Three’s recent campaign launching even more destinations to its Feel At Home service where you can use your phone abroad at no extra cost in 60 destinations worldwide.

An experiential VR set-up was built in London’s Westfield and Birmingham’s Bullring shopping centres. Taking place on June 17-18 in London and June 23-24 in Birmingham, shoppers were taken on a five-stop world tour of Three’s Feel At Home destinations. From hang-gliding around Christ the Redeemer in Rio and chilling on a Miami beach, to sightseeing in Australia and watching a lantern festival in Hong Kong.

The VR experience utilises assets from Three’s recent TV advertising campaign for Go Roam which features a unique animal character that combines a giraffe with a flamingo.

The VR experience was developed by Kinetic Active, Mindshare UK, Somewhere Else VR and Ambient. The creative for the ‘Giraffe-amingo’ TV spot was developed by W+K London.