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To celebrate the launch of U, UKTV’s new masterbrand, we rolled out a vibrant and dynamic out-of-home (OOH) campaign designed to grab attention and showcase the incredible range of free content available across U’s streaming service and free-to-air channels.

The creative brings the U identity to life with bold visuals, vibrant colours, and playful typography, ensuring U’s tagline, “We’ve Got U,” resonates with audiences. Using U’s flexible design system, we created distinctive assets that highlight key shows and genres, from drama and comedy to reality and documentaries, reinforcing the breadth of content on offer.

The campaign features high-impact placements on some of the UK’s most prominent billboards and digital screens, ensuring widespread visibility. The fly-poster-inspired creative stood out with its mix of curated content highlights and bold, modern aesthetics, designed to disrupt busy urban landscapes and capture attention.

From Euston to Uxbridge,
We’ve got U

Head of Design: Peter Allinson
Design Producer: Sophie Bryant
Designers: Rachel Shearman and Tom Webster
Copywriter: Scott Russell / Paul Philphott
Brand Consultancy: Wolff Olins
Media Agency: Havas