ABOUT

Definitive Creative (our creative team at the FDP group) was able to inject a new lease of life into the Denner brand.

After ten years with the same catalogue design and company identity, the cashmere creators felt that it was time for a change.

A new, refreshed, look has been put in place to ensure that their main aim of adjusting their target audience is on the right track.

Denner wants to attract a younger audience who are looking for beautiful, timeless garments that they are able to wear all year round and to whatever location they fancy!

The design team created a contemporary identity to give the ‘modernised’ feel it needed which also reflects the new direction of the organisation.