ABOUT

It’s impossible to continue to ignore the oppression of human rights that are unfolding in America. The land of the free is becoming the land of the oppressed. The role of Amnesty International, a client of ours, has never been more vital to safeguard those rights. Our emotional reaction to what’s unfolding demanded an immediate reaction, which is why we created this radio ad for Amnesty International in the space of 12 hours. We hope it gets the attention it demands and increases support for the amazing work that Amnesty does.

‘For too long we’ve sat powerless while the America we know and love is changing utterly, and continues to do so,’ says Mark Tuthill, Creative Director, Boys + Girls. ‘Our latest work for Amnesty International aims to highlight the plight of oppressed parents and children, and raises the question as to whether American can still claim to be the land of the free.'