ABOUT

This campaign is built upon Jägermeister’s new brand ethos - ‘It Runs Deep’ - celebrating the deep and meaningful bonds experienced between true friends and bought together through Jägermeister. The ethos also links directly back to the product and its depth – the legend of St. Hubertus, the brands heritage, the alchemy of the secret ingredients, its ice cold serve and its multi layered and complex taste all runs deep.