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Creative direction of campaign partnership with Live Nation.

‘Ones to Watch with Skype’, a US based live tour programme for emerging artists, which brings fans closer to their favourite bands through Skype.

With the artists being on tour whilst this activation was in progress, we created a programmatic format called ‘Creature Comforts On the Road’, taking care of artist's needs at a launderette, a diner or a supermarket. During the downtime this created, we connected the artists to their fans.

Using social channels and the #CloserWithSkype mantra, we reached out to the artist's fanbase to recruit superfans into Skype group chats for exclusive chats, video messaging and live calls with the artist.

Creative deliverables included video content and social teasers, podcasts, still photography and signed merchandise.