ABOUT

I designed the logo along with branding and packaging for Sweet Freak Cookies.

Sweet Freak appeals to the rockabilly woman. An alternative boutique brand found in specialty stores, the packaging and logo needed to stand out and be noticed among an abundance of other products flocking the shelves.

I chose sweet pastel colours to reflect the flavours - white chocolate and orange, marshmellow and macadamia nut chocolate, and lastly blueberry and dark chocolate cookies.

Since the brand is "Sweet Freak" I thought i would create the actual sweet freaks, scantly clad women with 'freak' cat heads.